What you'll take away:

• Whiskey Warriors uses barrel picks to fund families in need, and the club now has a chaplain for members who want someone to talk to.

• Distribution markups explain much of the price of a bottle, and a competitive model can bring it down.

• The We Are the Fragile story from Freddie Johnson: crack the special bottle with the people who matter.

• You can be angry at what someone did and still love them.

Timestamps:

8:28 What's in the Glass

21:38 Bigg Mike joins the show

24:24 The three tier system and fair pricing

31:53 Whiskey Warriors and this year's sponsor child

33:49 Why Mike calls his whiskey room a library

41:20 Rolling Reserve Bourbon Fest, October 17

1:05:27 We Are the Fragile and opening the bottle

1:23:53 Men's mental health

1:25:16 Mike's story

1:33:03 The numbers

1:39:36 A chaplain for the club

1:42:28 Am I the Asshole

1:59:35 Closing toast

Find Mike:

Bigg Mike's Bourbon on Instagram and TikTok

Rolling Reserve Bourbon Fest on Facebook

Lost in the Rick House podcast on Spotify, Apple, Amazon, and YouTube

Whiskey Warriors Barrel Club on Facebook

If you or someone you know is struggling, call or text 988 or chat at 988lifeline.org. Help is there 24 hours a day. We need you here. You're not allowed to quit.

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