Episode Description
The NYC Market Is Tighter Than the Numbers Show — Craig Roth Explains Why
Noah and John sit down with Craig Roth, founder and principal of NextStop NY — a 22-year NYC real estate veteran who closes 150+ deals a year with over $2 billion in career sales. Craig specializes in Midtown East and Upper East Side, and he pulls no punches.
Three of his listings went into contract this week before ever going back on the market. He breaks down why Upper East Side co-op prices are still below 2018 highs, why rents running 10% above last year are pushing buyers off the fence, and why right now feels a lot like 2012–13 — just before the market made a big move.
Craig also gets into the craft: why he despises virtual staging, the co-op sublet policies and flip taxes that silently kill investment returns, and the one book every new agent should read.
Topics in this episode:
• Off-market deals and the tight inventory reality
• Why the rent-vs-buy math is shifting for Upper East Side buyers
• Parents buying for adult children — and why the numbers make sense
• NYC resilience: ignoring political noise and trusting the long cycle
• The "doctor of real estate" mindset and building-specific knowledge
• Co-op sublet policies and flip taxes that destroy returns
• Physical vs. virtual staging — Craig's strong take
• Common listing agent mistakes: staging, pricing, confidence
• CRM from day one — Craig's biggest early career regret
• Network like crazy: seeds Craig planted without realizing it
• "The Purple Cow" by Seth Godin — must-read for new agents
• Why organic relationships beat cold calling every time
✅ NextStop NY: https://www.nextstopny.com
✅ Craig on LinkedIn: https://www.linkedin.com/in/realestatenewyork
✅ Craig on Instagram: https://www.instagram.com/nsnyrealestate
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✅ Stay Connected:
👉 Noah's LinkedIn: https://www.linkedin.com/in/noah-rosenblatt-b9b17815
👉 John's LinkedIn: https://www.linkedin.com/in/john-walkup2/
👉 Website: https://www.urbandigs.com
👉 Instagram: https://www.instagram.com/urbandigs_nyc
👉 X: https://x.com/UrbanDigs
📧 hello@urbandigs.com
===============
📊 Top NYC agents trust UrbanDigs Advisor for pricing decisions. Nearly $900M in listings priced, with some adjustments exceeding $1M.
➡️ UrbanDigs.co
📈 Try UrbanDigs FREE — live market data, charts, and insights.
➡️ urbandigs.com
🔴 Macro Monday — LIVE every Monday at 11AM on YouTube.
🎥 Subscribe: @UrbanDigsNYC
🎙️ Past episodes: talkingmanhattan.com
===============
#ManhattanRealEstate #NYCRealEstate #NewYorkHousing #UpperEastSide #MidtownEast #NYCMarketUpdate #OffMarket #RealEstatePodcast #TalkingManhattan #UrbanDigs #CraigRoth #NextStopNY #RealEstateAgent #NYCCoop #RentVsBuy #HomeSelling #HomeBuying #StagingTips #NewAgentAdvice #RealEstateNetworking #PurpleCow #NYCInventory #RealEstateStrategy #NYCInvesting #MarketAnalysis #LuxuryRealEstate #NYCSpringMarket
Noah and John sit down with Craig Roth, founder and principal of NextStop NY — a 22-year NYC real estate veteran who closes 150+ deals a year with over $2 billion in career sales. Craig specializes in Midtown East and Upper East Side, and he pulls no punches.
Three of his listings went into contract this week before ever going back on the market. He breaks down why Upper East Side co-op prices are still below 2018 highs, why rents running 10% above last year are pushing buyers off the fence, and why right now feels a lot like 2012–13 — just before the market made a big move.
Craig also gets into the craft: why he despises virtual staging, the co-op sublet policies and flip taxes that silently kill investment returns, and the one book every new agent should read.
Topics in this episode:
• Off-market deals and the tight inventory reality
• Why the rent-vs-buy math is shifting for Upper East Side buyers
• Parents buying for adult children — and why the numbers make sense
• NYC resilience: ignoring political noise and trusting the long cycle
• The "doctor of real estate" mindset and building-specific knowledge
• Co-op sublet policies and flip taxes that destroy returns
• Physical vs. virtual staging — Craig's strong take
• Common listing agent mistakes: staging, pricing, confidence
• CRM from day one — Craig's biggest early career regret
• Network like crazy: seeds Craig planted without realizing it
• "The Purple Cow" by Seth Godin — must-read for new agents
• Why organic relationships beat cold calling every time
✅ NextStop NY: https://www.nextstopny.com
✅ Craig on LinkedIn: https://www.linkedin.com/in/realestatenewyork
✅ Craig on Instagram: https://www.instagram.com/nsnyrealestate
===============
✅ Stay Connected:
👉 Noah's LinkedIn: https://www.linkedin.com/in/noah-rosenblatt-b9b17815
👉 John's LinkedIn: https://www.linkedin.com/in/john-walkup2/
👉 Website: https://www.urbandigs.com
👉 Instagram: https://www.instagram.com/urbandigs_nyc
👉 X: https://x.com/UrbanDigs
📧 hello@urbandigs.com
===============
📊 Top NYC agents trust UrbanDigs Advisor for pricing decisions. Nearly $900M in listings priced, with some adjustments exceeding $1M.
➡️ UrbanDigs.co
📈 Try UrbanDigs FREE — live market data, charts, and insights.
➡️ urbandigs.com
🔴 Macro Monday — LIVE every Monday at 11AM on YouTube.
🎥 Subscribe: @UrbanDigsNYC
🎙️ Past episodes: talkingmanhattan.com
===============
#ManhattanRealEstate #NYCRealEstate #NewYorkHousing #UpperEastSide #MidtownEast #NYCMarketUpdate #OffMarket #RealEstatePodcast #TalkingManhattan #UrbanDigs #CraigRoth #NextStopNY #RealEstateAgent #NYCCoop #RentVsBuy #HomeSelling #HomeBuying #StagingTips #NewAgentAdvice #RealEstateNetworking #PurpleCow #NYCInventory #RealEstateStrategy #NYCInvesting #MarketAnalysis #LuxuryRealEstate #NYCSpringMarket