Embedding AI at Scale: Heineken’s Playbook with Tony Costella

Oct 30, 2025

Episode Description

Heineken’s Tony Costella joins Ray Poynter to unpack how AI, data, and people reshape marketing and sales—moving from one-off tests to always-on insight and real business value.
See all episodes

Never lose your place, on any device

Create a free account to sync, back up, and get personal recommendations.