Episode Description
What are you really selling to your team every day?
In Episode 138 of Talk To Th3 Doc, Steve “The Doctor” Meek sits down with Phil McShan, founder of Innsider Innovation, to unpack a leadership truth that hits SMB owners, executives, and managers right between the eyes: if you lead people, you are in sales. Phil’s message is simple, leaders are always selling belief, clarity, consistency, and action.
This conversation is for leaders who feel like their team has good people, a decent plan, and plenty of effort, but execution still gets wobbly. Phil explains why strategy alone is not enough, why communication has to carry the why, and why coaching is one of the strongest forms of influence a leader has. As Phil put it, “when you’re coaching, you’re closing.”
What you’ll learn
Why leadership is really about influence, not just authority
Why teams need both the belief side and the strategy side
How better communication improves buy-in and execution
Why coaching mindset matters as much as coaching behavior
How leaders can build stronger culture, accountability, and performance
Chapters
00:00 Intro
01:10 Meet Phil McShan
03:45 Why all leaders are in sales
08:40 Selling belief and strategy
13:20 Leadership, influence, and communication
21:10 Mindset, buy-in, and change
30:35 Culture, hiring, and coachability
38:50 Developing top performers
46:20 “When you’re coaching, you’re closing”
50:10 Phil’s one big takeaway
53:00 Additional prescriptions for leaders
55:30 How to connect with Phil
Guest CTA
Phil’s challenge to listeners:
Take a fresh look at your leadership and ask, “What am I selling to my team right now, and is it working?” He also invites leaders to identify one mindset shift and one behavior shift that would improve how they lead.
Connect with Phil McShan
🌐 www.InnsiderInnovation.com
📧 pmcshan@gmail.com
📞 817-996-8641
🔗 LinkedIn: https://www.linkedin.com/in/philmcshan/
📘 Facebook: https://www.facebook.com/phil.mcshan
Connect with Steve and The Fulcrum Group
🌐 Podcast hub: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/
📧 thedoctor@fulcrumgroup.net
🔗 Steve on LinkedIn: https://www.linkedin.com/in/stevemeekcissp/
📞 Sales: 817-337-0300
🌐 Main Website: https://www.fulcrumgroup.net/
Listen on
🎧 Apple Podcasts
🎧 Spotify
🎧 iHeartRadio
🎧 Pocket Casts
🎧 Amazon Music
If you enjoy practical leadership, business strategy, and technology conversations built for SMB leaders, subscribe, like, comment, and share this episode.
In Episode 138 of Talk To Th3 Doc, Steve “The Doctor” Meek sits down with Phil McShan, founder of Innsider Innovation, to unpack a leadership truth that hits SMB owners, executives, and managers right between the eyes: if you lead people, you are in sales. Phil’s message is simple, leaders are always selling belief, clarity, consistency, and action.
This conversation is for leaders who feel like their team has good people, a decent plan, and plenty of effort, but execution still gets wobbly. Phil explains why strategy alone is not enough, why communication has to carry the why, and why coaching is one of the strongest forms of influence a leader has. As Phil put it, “when you’re coaching, you’re closing.”
What you’ll learn
Why leadership is really about influence, not just authority
Why teams need both the belief side and the strategy side
How better communication improves buy-in and execution
Why coaching mindset matters as much as coaching behavior
How leaders can build stronger culture, accountability, and performance
Chapters
00:00 Intro
01:10 Meet Phil McShan
03:45 Why all leaders are in sales
08:40 Selling belief and strategy
13:20 Leadership, influence, and communication
21:10 Mindset, buy-in, and change
30:35 Culture, hiring, and coachability
38:50 Developing top performers
46:20 “When you’re coaching, you’re closing”
50:10 Phil’s one big takeaway
53:00 Additional prescriptions for leaders
55:30 How to connect with Phil
Guest CTA
Phil’s challenge to listeners:
Take a fresh look at your leadership and ask, “What am I selling to my team right now, and is it working?” He also invites leaders to identify one mindset shift and one behavior shift that would improve how they lead.
Connect with Phil McShan
🌐 www.InnsiderInnovation.com
📧 pmcshan@gmail.com
📞 817-996-8641
🔗 LinkedIn: https://www.linkedin.com/in/philmcshan/
📘 Facebook: https://www.facebook.com/phil.mcshan
Connect with Steve and The Fulcrum Group
🌐 Podcast hub: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/
📧 thedoctor@fulcrumgroup.net
🔗 Steve on LinkedIn: https://www.linkedin.com/in/stevemeekcissp/
📞 Sales: 817-337-0300
🌐 Main Website: https://www.fulcrumgroup.net/
Listen on
🎧 Apple Podcasts
🎧 Spotify
🎧 iHeartRadio
🎧 Pocket Casts
🎧 Amazon Music
If you enjoy practical leadership, business strategy, and technology conversations built for SMB leaders, subscribe, like, comment, and share this episode.