Episode Description
🎙️ Talk To Th3 Doc – Episode 139
In this episode of Talk To Th3 Doc, Steve “The Doctor” Meek sits down with William Collins, Partner and Chief Marketing Officer at Chief Outsiders, to unpack why so many growing organizations stay busy but still struggle to grow.
If your company keeps saying, “We need more leads,” this episode may help you find the real issue. William explains why stalled growth often comes from missing strategy, weak alignment, poor measurement, or random acts of marketing that never connect to real business results.
💡 Top Takeaway:
Do we have the right strategy, the right team, and the willingness to make the investment? That was William’s core challenge to leaders trying to break through stalled growth.
What we cover
Why “more leads” is often not the real problem
What random acts of marketing look like inside real organizations
Why buyers want to self-educate before talking to sales
How sales and marketing alignment impacts revenue
Which business and marketing metrics leaders should actually watch
How reverse pipeline thinking helps teams work backward from revenue goals
Why ideal customer profile and customer pain points matter so much
How leaders should think about strategy, team capability, and investment before expecting growth
Why this matters
This conversation is especially useful for SMB owners, nonprofit leaders, city managers, and executive decision-makers who want better growth strategy, better leadership alignment, and more measurable business outcomes. The lessons apply beyond marketing, because strategy, accountability, and clear priorities matter in every part of the business.
Guest
William Collins
Partner and Chief Marketing Officer
Chief Outsiders
🔗 https://www.chiefoutsiders.com/profile/william-collins
🔗 https://www.linkedin.com/in/william-collins
📧 WCollins@chiefoutsiders.com
📞 214-542-5166
Connect with Steve and Fulcrum
🌐 Podcast page: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/
🎧 Listen on your favorite platform: https://pod.link/1807560282
📩 Email Steve: thedoctor@fulcrumgroup.net
🔗 Steve on LinkedIn: https://www.linkedin.com/in/stevemeekcissp/
🌐 The Fulcrum Group: https://www.fulcrumgroup.net/
Subscribe
If this episode gave you something useful, subscribe, like, comment, and share it with another leader who needs a little less noise and a little more clarity.
Hashtags
#TalkToTh3Doc #WilliamCollins #ChiefOutsiders #MarketingStrategy #BusinessGrowth #RevenueGrowth #SalesAndMarketingAlignment #FractionalCMO #DFWBusiness #Leadership #SMBStrategy #ManagedITServicesDFW #KellerTX
Suggested YouTube Tags
Talk To Th3 Doc, William Collins, Chief Outsiders, marketing strategy, random acts of marketing, business growth, fractional CMO, sales and marketing alignment, growth strategy, revenue generation, SMB leadership, DFW business podcast, Steve Meek, managed IT services DFW, Keller Texas business
Suggested pinned comment
👉 Like this conversation? Watch more episodes here: https://youtube.com/playlist?list=PLi1vcfxOUyUhHmTgOANWb7EUeNNHdlE0l&si=DRLQ9NjoXKdpnzYS
🎧 Prefer audio? Listen here: https://pod.link/1807560282
In this episode of Talk To Th3 Doc, Steve “The Doctor” Meek sits down with William Collins, Partner and Chief Marketing Officer at Chief Outsiders, to unpack why so many growing organizations stay busy but still struggle to grow.
If your company keeps saying, “We need more leads,” this episode may help you find the real issue. William explains why stalled growth often comes from missing strategy, weak alignment, poor measurement, or random acts of marketing that never connect to real business results.
💡 Top Takeaway:
Do we have the right strategy, the right team, and the willingness to make the investment? That was William’s core challenge to leaders trying to break through stalled growth.
What we cover
Why “more leads” is often not the real problem
What random acts of marketing look like inside real organizations
Why buyers want to self-educate before talking to sales
How sales and marketing alignment impacts revenue
Which business and marketing metrics leaders should actually watch
How reverse pipeline thinking helps teams work backward from revenue goals
Why ideal customer profile and customer pain points matter so much
How leaders should think about strategy, team capability, and investment before expecting growth
Why this matters
This conversation is especially useful for SMB owners, nonprofit leaders, city managers, and executive decision-makers who want better growth strategy, better leadership alignment, and more measurable business outcomes. The lessons apply beyond marketing, because strategy, accountability, and clear priorities matter in every part of the business.
Guest
William Collins
Partner and Chief Marketing Officer
Chief Outsiders
🔗 https://www.chiefoutsiders.com/profile/william-collins
🔗 https://www.linkedin.com/in/william-collins
📧 WCollins@chiefoutsiders.com
📞 214-542-5166
Connect with Steve and Fulcrum
🌐 Podcast page: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/
🎧 Listen on your favorite platform: https://pod.link/1807560282
📩 Email Steve: thedoctor@fulcrumgroup.net
🔗 Steve on LinkedIn: https://www.linkedin.com/in/stevemeekcissp/
🌐 The Fulcrum Group: https://www.fulcrumgroup.net/
Subscribe
If this episode gave you something useful, subscribe, like, comment, and share it with another leader who needs a little less noise and a little more clarity.
Hashtags
#TalkToTh3Doc #WilliamCollins #ChiefOutsiders #MarketingStrategy #BusinessGrowth #RevenueGrowth #SalesAndMarketingAlignment #FractionalCMO #DFWBusiness #Leadership #SMBStrategy #ManagedITServicesDFW #KellerTX
Suggested YouTube Tags
Talk To Th3 Doc, William Collins, Chief Outsiders, marketing strategy, random acts of marketing, business growth, fractional CMO, sales and marketing alignment, growth strategy, revenue generation, SMB leadership, DFW business podcast, Steve Meek, managed IT services DFW, Keller Texas business
Suggested pinned comment
👉 Like this conversation? Watch more episodes here: https://youtube.com/playlist?list=PLi1vcfxOUyUhHmTgOANWb7EUeNNHdlE0l&si=DRLQ9NjoXKdpnzYS
🎧 Prefer audio? Listen here: https://pod.link/1807560282