You've been told that if your business isn't scaling, you're falling behind. But what if that message was never meant for you—or most of us online business owners—in the first place? 

This Talk Copy to Me episode is for anyone who's built a business around their actual life and wondered why all the marketing out there seems to assume you want something completely different.

Jess Freeman, of Jess Creatives, joins me to talk about what it really means to run an ordinary, sustainable, and profitable business on your terms. 

We also dig into the 2026 State of Online Business Survey results that Jess just released, and the data is both validating and a little eye-opening. From referrals to AI to why 27% of respondents are struggling with getting clients, this one's full of real talk about what's actually happening behind the scenes of online businesses right now.

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EPISODE 184.
Read the show notes and view the full transcript here: https://erinollila.com/state-of-online-business-jess-freeman/

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Get to know our guest expert, Jess Freeman

Jess Freeman is the award-winning founder of Jess Creatives, where she helps nutrition and fitness pros get found, trusted, and booked with websites that actually match their expertise. 

With over a decade of experience in web design and SEO, Jess is all about no-fluff strategies that highlight what makes her clients stand out—so their websites finally reflect the level of excellence they bring to their work. Based in the Atlanta suburbs with her husband and daughter, Jess can often be found sipping Diet Dr. Pepper, reading a murder mystery, or at the gym.

After listening to this episode, grab your tickets to the 2026 Ordinary Business Summit (or get on the waitlist!)

Then, check out the 2026 State of Online Business Survey results here. And don't forget to listen to The Ordinary Business podcast when you're done.

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as ADHD-ish, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit my website to learn more about my business, services, and products