When the system isn’t built for you, what does it really take to break in and stay there?

In this episode, we sit down with Farzana Baduel, one of the UK’s most respected PR experts, to examine how influence is built when access is never handed to you.

Growing up British Pakistani in a hostile Britain and founding a PR firm without elite networks, Farzana reflects on power, exclusion, and the unspoken rules that shape who gets heard.

The conversation also cuts through racism, women in PR, and the hollow performance of “thought leadership".

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