In this episode, Badar Yousuf, Chief Financial Officer at National Foods Limited, shares how Pakistani food brands compete on international shelves and what it takes to stand out among global players. He talks about why today’s competition is brand versus brand, and how a clear identity, innovation, and strong taste help brands win.

The conversation also looks at how Gen Z is changing food habits in Pakistan, why convenience and variety matter more than ever, and how AI, when used carefully in backend processes, can support smarter growth. At its core, this episode is about building global food brands from Pakistan with the right mindset, strategy, and decisions.

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