What would it sound like if pop music was reverted to its most wild state of being? It would sound hyper-digital, influenced by the electronic vanguard of the 2010s, and speak to a post-genre audience. And while the charts have been stagnant, Gen-Z has been crafting this exact sound: one that is exciting, unpredictable, and above all else, feral.

After bubbling underground for the past few years, the subgenre we’ve coined “feral pop” is finally poised to have a breakout, best exemplified by the popularity of the computer-loving Ninajirachi, pop star underscores, and rave-rapper 2hollis. This week on Switched On Pop, Reanna, Charlie, and Nate are going to tap into all that this dubstep-influenced sound has to offer, starting with the Australian DJ Ninajirachi, and explore why everyone in pop music is finally getting feral.

Links: ⁠⁠Newsletter⁠⁠, ⁠⁠YouTube⁠

Songs discussed:

• Ninajirachi – CSIRAC
• underscores – Music
• 2hollis – girl
• Skrillex – Scary Monsters and Nice Sprites
• Imogen Heap – Headlock
• SOPHIE – BIPP
• Ninajirachi – iPod touch
• Ninajirachi, Izzy Camina – Ninacamina
• Skrillex – Rock ’n’ Roll (Will Take You to the Mountain)
• Skrillex, Sirah – Bangarang
• Ninajirachi – Fuck My Computer
• Ninajirachi – London Song
• LCD Soundsystem – Sound of Silver
• Justice – Genesis
• Justice – Civilization
• Justice – Stress

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