In this episode of Sustainable Futures, Jonathan Hall is joined by David Williams, Founder and CEO of Impact International, to explore what it really takes to turn sustainability ambition into action.

Drawing on over 45 years of experience, David reflects on his journey building a business focused on unlocking human potential, and why behaviour change sits at the heart of sustainable transformation. From the limitations of traditional, profit-first models to the untapped opportunity within organisations, he shares why many businesses struggle to act despite having the right intentions.

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