We’ve seen more and more companies set up support as a reactive, first line of defence. Meanwhile, success teams don’t handle cases like that and focus instead on helping the customer achieve their goals by using your product. Is that a smart way to split up your team when it comes to onboarding new customers?

Subscribe: iTunes | Android | RSS | Overcast

Notes and Links

• Breaking Our Addiction to the Queue
• Troubles and Triumphs When Re-Building Our Customer Onboarding Process at WordPress.com
• Intro Music – “Happy Rock” from Bensound

If you enjoyed this episode, Tweet about it or share some love with a review.