Women are constantly told to look a certain way. And if you don’t fit the mold, you’re made to feel like something’s wrong with you.

That’s how Jaclyn Fu felt growing up. Being small-chested wasn’t just a sizing issue; it became a source of deep insecurity. But after years of feeling overlooked, she’d had enough and decided to change the industry instead.

This week on SUPERWOMEN, I sit down with Jaclyn, the Co-CEO of Pepper. Along with her co-founder, she built a bra brand specifically for women with smaller busts. What started as a scrappy prototype on Kickstarter turned into a body-positive movement—selling over a million bras without a single VC check. Jaclyn opens up about the insecurity that started it all, and how she’s now relearning confidence and gratitude in the middle of growth.

Episode Guide:

(00:00) Meet Jaclyn Fu, co-founder and co-CEO at Pepper

(04:37) The entrepreneurial itch and launching a Kickstarter

(08:34) Bra fittings with total strangers(12:29) When Pepper became an eight-figure brand

(13:39) How to raise capital without VC funding

(18:04) Healing from insecurity and finding confidence

(21:21) Growing with intention

(22:42) Feeling “perfectly enough”

(28:23) Why done is better than perfect

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