In this episode of The Marvel Mindset, former Marvel CEO Peter Cuneo reveals the disciplined strategy that transformed Marvel from post-bankruptcy into a $4.5 billion acquisition by Disney. He breaks down how relentless cash management, a powerful licensing model with studios like Sony and Fox, and the bold launch of Marvel Studios — capped by the breakout success of Iron Man — reshaped the company into a global entertainment powerhouse and permanently changed the business of superheroes.

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