In this episode of The Marvel Mindset, former Marvel CEO Peter Cuneo takes listeners inside Marvel’s turbulent journey from comic book origins during the Great Depression to its stunning collapse into bankruptcy in the 1990s. He unpacks the rise of iconic characters like Captain America, the boom-and-bust collectibility craze, and the risky financial decisions that nearly destroyed the company, while revealing the fierce corporate battles involving Ronald Perelman, Carl Icahn, and Isaac Perlmutter that set the stage for Marvel’s historic comeback.

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