Rhode has landed in Australia! Here’s how brands crack new markets

February 12
53 mins

Episode Description

Today we’re discussing how to crack an international market. We’ll be looking at the realities for brands breaking into new markets and the challenges they often face, and then we have a deep dive, with insight from two brands that have successfully broken into international markets: Tower28 and Gem. We’ll end with a special on-the-ground report from Rhode’s launch event in Sydney.


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Big thanks to Myer for making this episode of Style-ish possible! Topshop has returned to Australia – and it’s landed exclusively in-store at Myer. And a thank you to Netflix. Bridgerton is back for Season Four, and part one is streaming right now, with part two arriving February 26th, only on Netflix.


Your hosts today were Maddison Sullivan-Thorpe (@maddisonsullivanthorpe) and Rhiannon Joyce (@rhiannonjoyce).


And here’s a link to the reccos we made throughout:

Scotty James: Pipe Dream


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Style-ish's producers are Lucy Hunt (@lucyhunt3) and Cait Emma Burke (@caitemmaburke).


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We’ll see you back here next Wednesday.

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