Episode Description
In this episode of Struggles presented by NCBI, host John Carpenter sits down with Phil Vedda, third-generation leader of Vedda Printing, to talk about the bold decisions behind investing in new technology — even when it’s not the “safe” choice. Phil shares how his team is embracing a revolutionary new inkjet press, why betting on yourself matters, and how modern print innovations can actually lower costs while raising quality.
They discuss the pressures of running a family business, navigating big purchases in a changing economy, and leading with confidence when adopting cutting-edge tools. From behind-the-scenes teasers to open-house plans, this episode offers insight into what it takes to stay ahead in a traditional industry through innovation and trust.
🎧 Presented by North Coast Business Initiative — where we navigate challenges together.
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