I'm starting to wonder if a host/co-host format is actually the best format for a podcast.

I’ve been listening to a lot of different podcasts lately—rewatch shows, comedy shows, tech shows—and one thing keeps standing out: good banter makes a podcast worth coming back to.

But here’s the catch…banter only works when it supports the mission of the show. Get it right, and you create a bond with your audience.

Get it wrong, and your listeners tune out.