Join data storyteller Alli Torban as she talks with Riley Martin, founder of Sportsball, about one of the hardest parts of data storytelling: getting people to care before you show the data.

You'll learn how Riley translates complex topics into approachable visual stories, why he assumes his audience starts with little or no background knowledge, and practical techniques for uncovering what your audience actually wants to know.

Show notes: ⁠https://www.storytellingwithdata.com/podcast/106

RESOURCES MENTIONED:

• Register for our virtual, public workshop on August 20, 2026 (use code PODCAST10 for 10% off our public workshops and on-demand courses)
• Riley Martin on LinkedIn
• Sportsball website
• Ilia Malinin figure skating infographic
• Sakura Micron pens
• Pentel PointLiner pens
• Zebra ClickArt markers
• Flourish Studio