Former NSA senior executive Mike Driscoll joins Cipher Brief's Brad Christian to dissect how America - and its allies - win or lose in the cognitive domain. From post-9/11 SIGINT dominance and its pitfalls to today's OSINT revolution powered by AI, Driscoll details why democracies keep ceding the narrative, what Oct. 7 revealed about messaging at speed, and how to rebalance "the exquisite" with the open. They break down gray zone tactics, attribution lags, tunnel warfare, and the policy/risk mindset shifts needed to shrink decision timelines from months to seconds. Driscoll argues that education, public-private integration, and mission-driven AI are now decisive. If you care about how the next conflict is fought - and who shapes the truth - this conversation is essential.