When she turned 40, journalist and author Poorna Bell decided she’d had enough of being told her best years were behind her – not least because she was seeing so many older women absolutely killing it in their various and varied arenas. With that in mind she set about looking at the rules set for women by society, questioning how and why they’d come to be, which in turn became the basis for her new book: She Wanted More: Reimagine your future and live by your rules.

Jen chats to Poorna about why society writes off older women, our fears around ageing, and the art of not giving a shit.

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