The sports card space keeps growing. Prices rise. Products multiply. New companies enter every month.

Some collectors say the hobby is gone. Replaced by an industry.

In this episode, Brett argues it can be both. And explains why the difference matters more than ever in 2026.

He shares why 2025 was his best year collecting. Why research is the strongest edge collectors have. Why niche content strengthens the hobby. Why not all one of ones are equal. And why the top of the funnel for new collectors is failing.

This is a collector-first perspective on what needs to be protected, what needs to change, and what needs to be built if this hobby is going to last.

If you care about cards. If you care about staying power. If you care about doing this the right way.

This episode is for you.

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