Austė Skrupskytė Cullbrand is creative director and editor of Playground magazine, the independent publication that fills its pages with stories about creativity and the creative industries. Based between Lithuania and Sweden, the magazine has always had a Nordic / Baltic character, but it's evolving fast, and leaning further into its regional identity as a way to stand out on international newsstands. In this conversation, Austė shares her thoughts on the magazine's progress so far, and the creative community they are building.