You can broadcast your kid’s baseball game globally. Yep, that’s right. Your kid’s team can go from selling candy bars to raise money to creating a global media empire with all the trimmings: high broadcast-quality, multiple camera angles, live graphics, AI highlights, and more. The whole deal. And better yet? Here’s what you don’t need: A production truck, crew, or six-figure cost.

That's exactly what's available to you right now, and Mike Kohler, Chief Commercial Officer of HomeTeam Network, is making it happen.

Home Team Network is developing a single platform for live sports that's built around one core idea: making broadcast-quality production accessible to everyone from minor league baseball to high school flag football to college Olympic sports. Mike has spent 27 years on the multimedia rights side, so he knows exactly what live sports production used to cost and what it used to take. Now he's on the other side, disrupting a model he used to be part of.

In our conversation, we get into how Home Team Network is democratizing high quality streaming. We talk about their "broadcast in a box" model — remote production, AI camera switching, live stats, automated highlights — and how it's scaling from 1,300 minor league baseball games last year to somewhere north of 4,000 this summer. We discuss how Home Team is threading the needle between startup nimbleness and serious commercial ambition, and why Mike's advice to his own board was: don't overpay for rights, out-tech the competition instead.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast

Mentioned in this episode:

Good Sports