We're going to go out on a limb and say that if you’re listening to this podcast, you have a connection to high school sports. You’re probably not playing them at the moment, but we bet you did at some point. Maybe you have kids who play them now.

Doesn’t matter. Whatever your connection or association, you know what a big deal high school sports are to students, families and communities.

And that passion is what drives Adam Gouttierre, VP of Media for Hudl.

For the uninitiated, Hudl provides video services to over 4000 high schools across the country. (The serve other sports verticals as well, but HS is their wheelhouse). They provide things like coaching analysis, game streaming, video hardware, and stuff like that. Millions of people watch their highlights and games on Hudl every week.

And Adam is in charge of packaging up all that content, and helping brands use it to reach their core audiences, wherever they may be.

In our conversation, we talk about Adam’s journey through the early days of online advertising markets, and what drew him to Hudl. We discuss the immense growth of Hudl, how the company makes high school sports accessible to brands, and his advice for what makes great storytelling content in sports.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

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