From tutoring pre-med students to making custom 3D-printed mouthguards for NFL and NHL stars, TrueFit Customs founder Matt Hall reveals how he disrupted a untapped billion-dollar sports market.

This week Tyler and Jake break down his journey pitching on Shark Tank, how he leveraged advanced material science and AI, and secured game-changing investments directly from professional athletic trainers. Discover how taking a player-first approach turned one of the most hated pieces of athletic gear into a high-tech equipment powerhouse.

⏱️ Timestamps

00:00 – Intro: Meet Matt Hall & TrueFit Customs

00:51 – From Pre-Med Tutor to "Tutor Pimp"

02:18 – Why 3D Printing Changes the Custom-Fit Game

04:44 – The Wild Early Days of Stone Models & Manual Labor

07:11 – Resins, Lasers, and Light: Modern 3D Tech Explained

08:20 – Spotting a $1B Untapped Sports Vertical

11:44 – The 1990 Japanese Dental Paper That Built TrueFit

14:56 – Surviving Shark Tank & Facing Mark Cuban

20:54 – Negotiating Valuations with Kevin O'Leary & Rashad Jennings

24:22 – Hacking the Pro Sports Distribution System

27:44 – Why Nike and Big Tech Missed the Mouthguard Loophole

32:07 – Securing Investments directly from Pro Athletic Trainers

38:05 – Scaling Custom Fit: AI, Material Science, & Scanners

41:00 – Protection vs. Fit: How Ultra-Thin Guards Work

44:09 – Outro: Key Takeaways on TrueFit's Category Dominance