Joe Doerrer and Nolan Newberg didn’t set out to build a company — they just couldn’t stop making basketball content.

This week, Jake and Tyler sit down with the duo behind Strictly B-Ball to break down how a childhood friendship turned into a full-fledged sports media business. They talk about the Vine-era grind, finding their voice on TikTok, pioneering voiceover storytelling in high school basketball, and how they built a lean operation working with leagues, brands, and events across the country.

⏱️ Timestamps

00:00 — Intro & Childhood Friendship
01:55 — Early Vine Experiments
03:06 — Building Big Pages Young
04:11 — No Monetization, Just Passion
05:53 — First TikTok Breakthrough
06:57 — The Viral Draft Series
08:18 — Using Their Own Voices
09:40 — Covering High School Basketball
11:38 — Finding a Repeatable Lane
12:57 — Why Voiceovers Worked
14:01 — Story Structure & Hooks
15:38 — Creative Influences
17:09 — Betting on the Format
18:51 — Choosing What Games to Cover
20:09 — What Doesn’t Get Posted
21:16 — The Content Filter Checklist
22:22 — Tournaments & Volume Strategy
22:58 — Making Local Games National
24:48 — Rankings as a Hook
25:54 — How Strictly Makes Money
27:16 — Keeping the Team Lean
28:28 — Finding Remote Filmers
29:34 — Incentivizing Talent
32:07 — Filming Games Explained
34:33 — Storing Massive Footage Libraries
36:06 — Camera & Zoom Choices
37:42 — Brand Deals vs. League Deals
38:50 — Expanding to New Sports
39:55 — Closing Thoughts
40:01 — Jake & Tyler Reflection
41:13 — Legacy Media vs. Creators
45:36 — Access, Scale & Formats
49:19 — What Media Companies Miss
50:20 — Outro