Episode Description
What happens when you're crushing it with views but your bank account tells a different story? Larry Gibbons runs two massive social media profiles—one teaching real estate education and another as a lifestyle brand in Hilton Head—and he's hitting millions of views. But translating that reach into consistent sponsorship revenue? That's been the puzzle.
Here's what we cover:
The exact budget question that gets brands to reveal their spending range 75% of the time
Why social media managers ghost you (and how to make them look like heroes instead)
The positioning shift that makes local businesses say yes to creator partnerships
How to verify brand emails without annoying legitimate sponsors
When to charge for content licensing vs. when to give it away strategically
Larry shares his biggest mistake when pitching local businesses—and it's something most creators do without realizing they're insulting potential sponsors. Plus, the counterintuitive truth about why mid-tier brands might be better partners than household names.
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
Follow Larry Gibbons on Instagram: https://www.instagram.com/gibbonsgroup/
Chapters:
00:00 The Viral Views vs. Revenue Gap
02:18 Spotting Scams Without Killing Deals
04:33 Where Sponsorship Fear Really Comes From
07:22 Email Security Best Practices for Creators
10:41 Understanding Agency Layers in Brand Deals
15:17 Why Mid-Tier Brands Might Be Your Best Partners
19:09 Pricing Strategy for Hyperlocal Influence
24:30 How to Position Yourself as the Ad Solution
30:13 The Licensing Rights Conversation
39:15 Finding Sponsors Beyond the Obvious Choices
45:09 The Budget Question That Changes Everything
49:59 Package Pricing That Protects Your Hell Yeah Number
51:30 Key Takeaways: Meeting Brands Where They Are
For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com