Episode Description
Sara had $10,000 to spend on creator partnerships. She thought it would be easy money to give away. She was wrong.
After transitioning from creator to brand partnerships manager at Senja, Sara discovered the hard way why 90% of creators rejected her offers—and what she learned completely changes how you should approach brand deals.
Check out Senja: https://creatorwizard.com/senja
What You'll Learn:The Shocking Reality of Brand Budgets
Why Sara had a $10K budget but couldn't get creators to take it
The unexpected reason August is the worst month for partnerships
Why 90% of creator outreach got rejected
What Actually Converts
How one creator with 15K email subscribers generated 72 customers (with a 50% paid conversion rate)
Why email lists outperform Instagram for conversion campaigns
The critical difference between content that converts vs. content that flops
Insider Secrets Brands Won't Tell You
Why you should become an affiliate BEFORE pitching paid partnerships
The one mistake that makes brands instantly reject your pitch
How to structure long-term partnerships that pay repeatedly
The Truth About Campaign Performance
What to do when your sponsored content underperforms
How addressing hidden objections can save a campaign
Why relationship depth matters more than immediate ROI
Plus: Sara reveals Senja's new concierge program for creators and shares exactly what makes her want to renew partnerships vs. one-off deals.
Whether you're a creator looking to land better brand deals or building a partnership strategy for your business, this conversation pulls back the curtain on what really works in 2025.
Grab the book to learn all the secrets: https://sponsormagnet.com
Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com
Want to attend Sponsor Games? Register here: https://sponsorgames.com
Chapters:
00:00 - Spending $10,000
05:34 - Emotional Content Boosts Engagement
08:54 - Fast Turnaround Success Story
12:38 - Unlocking Senja's Hidden Features
