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I’m $20K in the red on my upcoming live event, Sponsor Games, and you're about to watch me pitch a brand deal in real time to close the gap.

This episode pulls back the curtain on a real negotiation with Haley Janicek, Head of Creator Community at Kit. Two calls. One deal. Zero polish. Just the raw, messy, honest back-and-forth of what it actually takes to close a sponsorship when the stakes are real.

Here's what we cover:

• Why leading with outcomes (not logo placements) is the only pitch that works on sophisticated brand marketers

• The three-bucket framework Kit uses to decide whether to sponsor any event

• How to "make the math obvious" so brands can justify the investment internally

• What brands actually want to tell you after they ghost you—and why they can't

• The hybrid deal structure Justin and Haley landed on after two calls and a near-stall

Follow our guest: Haley Janicek @haleymjanicek (https://www.linkedin.com/in/haleymjanicek/) | Kit (https://kit.com/)

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

00:00 Justin's $20K Deficit & The Real-Time Pitch

01:44 What Kit Actually Buys (It's Not Impressions)

07:00 Kit Studios & the Amazon Prime Analogy

13:47 The Three Reasons Kit Sponsors Any Event

17:42 Making the ROI Math Obvious for Brands

23:14 The Pitch: $12.5K and the Objections That Followed

29:30 Sponsor Therapy: A Better Alternative to Speed Dating

34:35 Part Two: The Deal Nearly Dies (Then Comes Back)

44:27 The Hybrid Structure That Got Kit to Yes

50:03 Why Long-Term Advocacy Is Worth More Than Any Campaign

53:04 The Final Number: $8,500 + A Free Craft & Commerce Ticket

For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com