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Episode Description
Spike sits down with Nolan and Joe from Donut Media to talk about building one of the biggest car channels on the internet, why Porsche content flops with younger audiences, and whether spending more money actually makes your car faster. Plus, someone drives onto elevated train tracks because their GPS told them to.
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In this episode, the crew breaks down Donut's core philosophy: keep it educational, keep it entertaining, and make sure it's accessible to people who aren't already rich. That last part is why Porsche content historically tanks on their channel.
They get into the nuts and bolts of Donut's hit series HiLow (does more expensive actually mean more better?) plus the Low Truck Tacoma build, the Red Bull Soapbox race where a hollow 3D-printed Vin Diesel lost his head mid-run, and a fuel economy experiment in a supercharged Mustang. Nolan also walks back his take on RWB wide-body Porsches once the functional logic behind them clicks.
On the controversy side: the latest HiLow season landing on Tubi upset fans, but Nolan explains the business reality of keeping the lights on while promising a YouTube return. And Spike tells the full story of how Jerry Seinfeld's brutally honest Huel live read got the show dropped from their ad roster.
They close out with the electric Ferrari Luce debate, the Porsche Macan EV that actually drives like a Porsche, and a clueless driver who ended up on Seattle's elevated light rail tracks because she trusted her GPS.
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Produced by
Skyview Entertainment
&
Q6 Media
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Timestamps:
00:00 - Introducing Nolan and Joe
03:46 - How to get hired at Donut
12:39 - The prestige of Porsche
19:43 - 1984 Nissan 300ZX showcase
28:21 - HiLow modified Toyota Tacoma showcase
33:44 - The HiLow drama
43:29 - How to win a soapbox derby
52:27 - How to get 100MPG in a gas guzzler
59:48 - What it's like to work at Donut
1:06:01 - Why the Ferrari Luce is so controversial
1:12:23 - The worst drivers in the world
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