I spoke with Mark about:

- His years long love affair with health and fitness, and why we should all do the same, especially in places like the US in which many people are suffering from obesity (and what we can do about it?)

- His decision to start a new health snack brand and why he chose to do it in the first place?

- Why he chose kettle chips as his first product? and what other product lines he's considering now?

- What makes his chips special in comparison to the alternatives in the market and how he innovates in other aspects such as putting his face on the package?

- Why has he started selling his chips in retail stores in the north east, how his supply chain looks like and what other distribution channels are they currently optimizing?

- How his day looks like normally? How does he find balance between family, health and the business?

- What are his biggest challenges today? and what should every CPG entrepreneur know before starting a new brand?

Mark made me rethink about my priorities, and I always love people who do that for me.