Personal Branding in 2026, Live Launch Strategy and the Fear That Stops Founders Scaling | Matt Hall
Episode Description
The real work behind the scenes with the King of Live Launching.
Multiple six figure businesses built. Sixteen years in. A Guinness World Record and a top charting podcast to his name. Love still unsolved, until this conversation.
Matt Hall came into the studio to talk about how to scale a business in 2026. We covered why a personal brand is now non negotiable, how to reverse engineer a live launch to a revenue target, why he gives away the how for free, and the launch disaster that still made £42,000 in a week.
Then the conversation turned.
I asked him what he would do if he had no fear of rejection. What came back were two fears he has never named out loud. That she will hurt him again. That he will hurt her by not being present enough. Both running quietly underneath sixteen years of building.
Both things were true. The record year and the empty weekends.
In this episode:
How to build a personal brand that AI cannot replicate
How to reverse engineer a live launch to a revenue target
Why free masterclasses fail and what to give away instead
How to build an offer that answers every objection before it is spoken
Why in person rooms now beat online reach
The imposter pattern that follows successful founders into every other area of life
For established founders three to seven years in, growing fast, and privately aware they are operating below their ceiling.
Secure your ticket for Soul Speaks LIVE London 15th and 16th October:
https://www.laurabeddoe.com/soul-speaks-2026-waitlist
Connect with Laura: www.laurabeddoe.com
Connect with Matt: https://join.successschoolgroup.co.uk/