Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos.

• How to Apply the Science of Attention to Your Short-Form Video Strategy
• Connection: The Two-Fold Foundation
• Reputation: The Authenticity Formula
• Emotion: The Engine That Makes Content Spread
• How to Develop Each Short-Form Video

Guest: Hilary Billings | Show Notes: socialmediaexaminer.com/717

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