In this episode Sis Santos speaks with Dave Granfield from Bidpixel, a digital advertising agency, on the importance of digital advertising and the differences between the various platforms. Dave explains how it all works, how the various platforms from Facebook to LinkedIn and Google interact, and how to ensure you generate the best results from your digital marketing spend. Dave reinforces the importance of having your foundations, such as your website and organic social content right before you advertise to ensure you reach and engage the right audience at the right time.