Product and marketing are closely intertwined. Those who are familiar with marketing theory know that product is one of the 4Ps, with marketing traditionally working to develop products that have a market-fit.

But if you're a product manager or a marketing manager working with product, where does AI come in? And how does it help, whether you're building digital features or a new SKU?

It's why we asked experienced product manager Diana Bui to share her approach to AI, and why she recommends slowing down rather than moving fast and breaking things.

In this episode, Diana speaks to Gary and Christina about:

• Where to get started with AI when you've got a number of different directions you could go in.
• How to harness Copilot properly.
• Thinking user-first when using AI.
• Why you should never ask AI to do something you don't know how to do yourself.

Soc•AI•l Skylines is a Social Hills production.

Hosts: Christina Vetta and Gary Andrews.

Producer: Peter Northcote.

Videographer: Imogen Mabin.

Guest: Diana Bui.