Chris Hall is an experienced designer and retoucher. He's moved from print design to digital and now uses AI regularly as part of his work. In this podcast Chris talks us through:

• How and why he first started using AI in his retouching work.
• How he uses AI to enhance his work (a clue: it's not one and done when it comes to prompting).
• Why his experience in design and retouching help him produce higher quality final assets.
• The limitations of AI when rolling out a campaign across multiple formats.
• Why he had to buy tubes of tomato paste to fix an issue AI couldn't.

Chris also talked through some of his work with Gary and Christina:

• The Allianz eagle, where Chris retouched the AI-generated images so they were suitable for Sydney's largest out-of-home advertisement: https://www.instagram.com/p/DSJQCthkkUK/
• Mutti's Muttiholics campaign, taking the original AI concept so it was suitable for large format advertising: https://www.instagram.com/p/DRQmnIVklYc/ 

Chris' insight shows that even when a concept is strong, a human hand is often needed to bring the AI vision to life.

• Soc•AI•l Skylines is a Social Hills production.
• Hosts: Christina Vetta and Gary Andrews.
• Producer: Peter Northcote.
• Videographer: Imogen Mabin.
• Guest: Chris Hall.