Get ready with us as we discuss the life and lore of TikTok’s biggest It Girl. 

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Approximate Timestamps:

0:00 -- Intro

9:00 -- Initial Thoughts and Feelings

11:00 -- Early Life and Background

16:00 -- Social Media Career Beginnings and Takeoff (February 2020)

24:00 -- Dating Life: Tyler Wade (2022), Braxton Berrios and all the Lore (2023 - now?)

51:00 -- Controversies: Hair Oil and Backfiring of “Alix Earle Effect” (2022), DKNY Heir Kiss (2023), Trump Posts (2022-2023), Ask.fm Posts (2023)

1:03:00 -- Feud with Alex Cooper (2025)

1:10:00 -- Gymshark Contract Rumor (March 2025)

1:12:00 -- Final Thoughts and Wrap Up

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