Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership

Oct 17, 2023

17 mins

Episode Description

In this episode, Liz interviews Alisa Manjarrez, Managing Director of Stories Bureau and expert at B2B Podcasts. Tune in!

Key Takeaways:

How is Alissa an expert on B2B podcasts
What is a “branded” podcast? Why is it important for companies to create branded podcasts?
Why can’t companies just stick to writing blogs or creating landing pages to showcase case studies?
How does having a podcast increase brand awareness for companies? How does having a podcast help establish thought leadership?
How does someone get started creating a podcast for their business?
What are some other tips & tricks you can give our listeners about hosting your B2B podcast?

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