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Let me ask you a quick question: when someone lands on your website, is it mostly about you or about them? 

This is one of the most common issues I see with websites. They look great, sound professional, and list all the right credentials, yet they still struggle to convert visitors into customers. 

The reason is often surprisingly simple. The website is talking about the business owner just a little too much.

In this episode, we’re breaking down why this happens, and it’s probably not for the reason you think. We’ll talk about how this approach quietly hurts your conversions and, more importantly, what you can say instead so your website actually connects with the people visiting it. I’ll also share a simple test you can run on your homepage today to quickly see whether this might be happening on your own site.

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