Episode Description
In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—makes a bold case for why this year could be the most important visibility year small businesses have seen in a decade. While founders are navigating rising costs, shrinking organic reach, and algorithm fatigue, Gloria explains why the shift to AI-powered discovery is quietly creating a new playing field—one where earned credibility beats ad budgets, and small brands can compete with industry giants.
Why Visibility Feels Harder Right Now
Many founders are experiencing:
📉 Lower organic reach on social media
📉 SEO traffic being replaced by AI-generated answers
📉 Higher ad costs across platforms
📉 Algorithms favoring established creators
Gloria explains that social media is no longer primarily about discovery—it’s about connection. The discovery layer has moved. Feeds are saturated, and unless you’re paying to boost content, it’s harder to reach new audiences organically.
If it feels different, it’s because it is.
But this shift doesn’t mean small businesses are losing. It means the rules have changed.
Free AI Tools Have Lowered the Barrier
Gloria emphasizes that pitching has never been more accessible—even for founders who have never done PR before.
Free tools like Perplexity AI and ChatGPTallow founders to:
🔎 Research real-time consumer trends
🔎 Identify what journalists are sourcing this season
🔎 Generate timely angles
🔎 Draft pitches using Gloria’s CPR Metho
🔎 Substantiate claims with live citations
Instead of guessing what editors want, you can now validate your story before you pitch. The barrier is no longer access—it’s execution.
Key Takeaways from This Episode
Why social media is now about connection—not discovery
How AI search is reshaping how customers find brands
Why earned media matters more than ad spend
How free AI tools make pitching more strategic
Why this moment favors small businesses with clear positioning
Final Thoughts
It’s easy to feel like the odds are stacked against small businesses right now but Gloria offers a different lens: visibility hasn’t shrunk—it has relocated. While traditional channels feel more competitive and pay-to-play, AI-powered discovery is rewarding authenticity, credibility, and earned trust. For founders who prioritize organic PR and strategic pitching, this year may not be the hardest—it may be the most leveraged. The window is open. The question is whether you’ll use it.
Resources Mentioned:
Get the AI Visibility + PR Training
Join the Small Biz PR Pros Facebook Group
DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou z
Join Gloria Chou's PR Community
https://www.facebook.com/groups/428633254951941
Additional Resources: