As someone who's hosted 12+ sales or launches, I believe that having well-planned, period sales do have benefits to you as a business owner, but that doesn't necessarily have to be on Black Friday. I'm sharing the positives that come from hosting sales – even failed ones.

Listen to this episode to find out:

• How practicing selling and refining your messaging are crucial to getting comfortable selling
• How you can repurpose your sales content so your work doesn't go to waste
• How the data you get from your sale can inform future sales decisions
• Why talking about your sale is key to being an authority on your topic

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