Flower farmers everywhere are dreaming of a calmer, more profitable season, and this episode breaks down what actually creates that kind of business. Jenny walks through the real reasons farms feel dramatic, from unpredictable profits to chaotic customers to never ending to do lists, and shares simple shifts that bring clarity, confidence, and more time back in your life. You’ll hear why knowing your numbers, choosing one clear focus, and tightening your systems can turn 2026 into your most sustainable year yet.

We also dig into crop profitability, customer education, boundary setting, SOPs, and building a farm that fits the season of life you’re in. If you’re craving a business that supports you, not the other way around, this episode will help you reset, refocus, and step into winter planning with purpose. 

Get your Free End of Year Audit Workbook: www.trademarkfarmer.com/audit
Tour our Asana Task Management System: www.trademarkfarmer.com/asanasystemtour

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Find free flower business resources: www.trademarkfarmer.com ​