In this episode of Simply CX, Nicole McKinley sits down with Jess Loren, Founder and CEO of Global Objects, to explore how photoreal digital twins are transforming industries from media and entertainment to energy, education, and cultural preservation. Together, they unpack why accuracy, trust, and emotional connection are becoming essential pillars of customer experience in an AI-driven world. 

You'll walk away with: 

• Why photoreal digital twins unlock both emotional impact and operational efficiency 

• How accuracy and trust are becoming core components of modern customer experience 

• Real-world examples of cost savings, sustainability, and collaboration through immersive technology 

Whether you're a CX pro, team leader, or brand builder, this episode will inspire you to see customer experience through a more human—and more powerful—lens. 

Mentioned in this Episode 

• Global Objects and photoreal digital twins 

• Virtual production and cloud-based collaboration 

• Azure cloud infrastructure 

• Gaussian splat technology, LiDAR, and photogrammetry 

• Cultural preservation, studios, and immersive media

🎧 Produced by Larj Media 

📩 For more CX insights, follow Nicole on Linkedin 

If you have questions or comments about CX email us: SimplyCX@microsoft.com

Additional Resources 

Jess Loren, Founder & CEO of Global Objects — a company creating physically accurate, photoreal digital twins of real-world environments and objects for studios, enterprises, and emerging immersive experiences.