In this episode of Simply CX, Nicole McKinley sits down with Corinne Martinez, owner and partner of Berryessa Gap Vineyards, to explore how a family-owned winery transformed both customer and employee experience through intentional CX leadership and smart use of technology. From vineyards to tasting rooms to Teams Voice and chatbots, Corinne shares practical lessons on communication, change management, and delivering joy at every touchpoint. 

You'll walk away with: 

• How small, practical technology changes can dramatically improve customer and employee experience 

• Why communication breakdowns are often the root cause of CX failures—and how to fix them 

• Real-world lessons on applying change management in a small, people-driven business 

Whether you're a CX pro, team leader, or brand builder, this episode will inspire you to see customer experience through a more human—and more powerful—lens. 

Mentioned in this Episode 

• Microsoft Teams Voice and Auto Attendant 
• Chatbots for customer self-service 
• Change management best practices 
• Wine club and tasting room experiences 
• Vertically integrated winemaking (from rootstock to bottle) 

🎧 Produced by Larj Media 

📩 For more CX insights, follow Nicole on Linkedin 

If you have questions or comments about CX email us: SimplyCX@microsoft.com 

Additional Resources 

Guest: Corinne Martinez 

Role: Partner & Chief Operating Officer 

Company: Berryessa Gap Vineyards 

Focus Areas: Customer experience, winery operations, technology-enabled CX