That might look an odd question. In the past there have been links from these airports to London Heathrow, which were ditched because the slots could be used more profitably on other routes. But Rob Burgess, founder of the frequent flyer website Head for Points, says that not enough attention is paid to the value of creating loyalty through co-branded credit cards – allowing people who live in areas currently not served by BA to “get a kickback from their spending”.

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