L.A. Reid tells the origin story of how meeting Babyface led to the creation of LaFace Records — and why that partnership changed music forever. He connects the label’s impact to the artists and eras that followed, from Usher to OutKast to the broader R&B legacy.

In this conversation, L.A. Reid walks through what it took to build LaFace from the ground up, what made that Babyface collaboration work, and how real artist development created a run that still shapes how people think about timeless records today.

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