How Two Young Founders Cracked the Code on Scaling a Niche Agency

Dec 4, 2025
1 hr

Episode Description

Before Home Builder Marketers existed, Seth VanDaele and Nicholas Cormier were grinding harder than ever, but going nowhere fast. They spent years as generalists, cold-calling 200 people a day, closing random one-off projects, and watching revenue spike and crash with no predictability. “We were crushing it… but losing at the same time,” Nicholas admitted. It [...]

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