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Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett & Josh Crouch talk with Jen McKee at Epic 2025 in Orlando Florida. Jen is the owner of Kee Hart Marketing, a social media agency focused on helping home service businesses grow. Jen shares her journey from starting her own agency to becoming a leader in social media marketing for the trades industry. She explains how passion, consistency, and understanding the platform are crucial to success. Jen also discusses the importance of building a strong personal brand, adapting to different markets, and overcoming challenges in business. Learn how dedication and creativity can lead to long-term growth and fulfillment in your business.
In this episode, here's what you can expect to learn:
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How Jen transitioned from running a social media agency to helping home service businesses grow.
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Why passion, consistency, and understanding your platform are key to success.
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The importance of building a personal brand and adapting to different markets.
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How to overcome challenges in social media marketing and business.
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Ways creativity and perseverance can lead to long-term growth and fulfillment in your business.
Timestamps ⏰
[00:00] - Recap
[02:05] - Jen's Social Media Agency & Trade Focus
[03:25] - Early TikTok Success with a Client
[04:52] - Algorithm Changes & User Control
[08:26] - Why Native Content Beats Ads on TikTok
[10:28] - TikTok Shop & Influencer Marketing
[12:42] - Key Social Media Metrics to Track
[13:50] - Building an Email List from Social Media
[16:50] - The Critical Importance of Video Hooks
[20:15] - Case Study: A Viral TikTok Video
[21:08] - Handling Trolls & Negative Comments
[23:28] - Engagement is the #1 Metric
[26:14] - Recovering from Poor Content Performance
[31:12] - Derek's Viral HVAC Content Strategy
[34:48] - The Journey to Consistent Content Success
[38:34] - Recommended Tools & Batch Creation
[39:50] - Scheduling vs. Native Posting Strategy
[45:45] - Personal vs. Business Branding Online
[50:35] - How Personal Content Builds Connection
[56:08] - How to Connect with Jen McKee
If you found this conversation with Jen McKee helpful, please leave us a review (5 stars would be greatly appreciated 😉).
Links & References:
LinkedIn: Jen McKee
Website: Kee Hart Marketing
Facebook: Jen McKee
Instagram: keehartmarketing
TikTok: Marketing4PlumbersHVAC
Youtube: The Kee to Growth Podcast
This episode is kindly sponsored by:
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CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
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