Jen started the first women-owned ski and snowboard brand in the universe, ran it for 12 years, and then closed it — and this conversation about what's actually worth fighting for is required listening for anyone who wants to survive capitalism and do some good in the world.

Jen Gurecki is a multi-hyphenate entrepreneur who has spent her life doing things differently — founding Zawadisha, a microlending program for women in rural Kenya; starting Coalition Snow, the first women-owned ski and snowboard brand in the universe; and mentoring small business owners on aligning their values with their livelihoods. Her newest venture, Far Out, brings together outdoor adventure travel and creative exploration.

Jen and Angie talked about:

• Growing up as an activist, not an entrepreneur — from a McDonald's playground moment to taking down her principal in the school paper
• Starting Coalition Snow in 2014 "to fuck with the industry"
• Why "unisex" gear is a business decision, not change
• The cancer diagnosis that rewrote what's worth fighting for
• Deciding to close Coalition after 12 years
• Far Out: no fake urgency, no discounts, and a story page for every maker
• Redefining wealth, enoughness, and why you should stop waiting for someone else to fix it

Check out these resources:

• Far Out
• Far Out on Instagram: @letsget_farout
• Jen on Instagram: @yogurecki
• Jen's Substack: Redefining Radical
• The Cairn Project on IG
• The Cairn Project's newsletter
• Become a Trailblazer
• Summit Scholarship Foundation

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You can help us close the gender gap outdoors and beyond:

• Become a Trailblazer. Your Adventure Fundraiser makes wilderness experiences possible for girls and women.
• Check out the Summit Scholarship Foundation.
• Send this episode to a friend who wants to survive capitalism and do some good in the world.

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