Jenn Lueke, aka Jenn Eats Good, is a culinary creator, recipe developer, and newly anointed cookbook author. She started her now-famous Instagram account while she was in college studying business, finance, and entrepreneurship. During her undergrad, she interned in several related fields that gave her a three-dimensional view of how to bootstrap a business—from market research to angel investing. She pursued a career in finance post-grad, working at the Silicon Valley Bank, where she learned crucial administrative skills in a corporate setting, all while posting original recipes she’d developed while navigating her personal journey with food and nutrition. Lueke finally decided to pursue content creation full-time shortly after she went viral for her “budget grocery” series. Her understanding of finance and money paired well with her simple approach to nutrition, making her a great resource for beginner chefs looking to improve their diets on a budget. Now, she’s taken the next step in her culinary career with her debut cookbook, Don’t Think About Dinner.